As more people are beginning to spend more and more time online visiting social media sites and browsing the web, businesses are staying relevant by using the internet and social media for marketing purposes. In fact, about 93% of marketing departments are now using social media for business purposes, and 95% of small businesses look at blogging as an essential business tool. As wonderful as this is, it have businesses looking for reliable network security systems to keep their data and files secure.
Fortunately, there are companies out there that specialize in offering network security systems, which is a good thing because it doesn’t look like people and business are going to stop using the internet any time soon. Consumers use the internet to stay up to date on news and their social media sites, as well as to pay bills and shop online. In fact, an estimated 47% of U.S. consumers claimed that sites like Facebook have a big influence on their purchases.
That’s why companies are taking to the internet and blogs for marketing purposes. How does social media help businesses? It increases brand awareness! After all, companies that regularly blog experience about 434% more indexed pages than companies that don’t blog. Many companies who do blog claim that it’s because of blogging that their witnessing an increase in their brand awareness. That being said, the benefits of having a website that consumers can be routed back to can really contribute to the overall success of a business.
With all of this business taking place over the internet, network security management is important. According to recent surveys, in 2012 alone there were security breaches in 87% of small businesses. Many of the security breaches, an estimated 75% to 80% to be exact, came from within the business. This means that businesses need to be all the more vigilant with new and existing employees by making sure they’re following security protocols. But it’s not just in the best interest of a business to implement security measures. IT compliance and other compliance laws like HIPAA and FISMA require businesses to protect sensitive information. Failure to do so can result in hefty fines up to $50,000!
As the world continues to conduct more and more business over the internet, security will continue to be a necessity. The last thing businesses want is a security breach that will result in the destruction of the business.